undisputed champion

Discussion in 'General Motoring' started by Mustafa bin Laden, Sep 16, 2003.

  1. Rethink the Cool + the Shoe

    phil knight had a dream. he'd sell shoes. he'd sell dreams.
    he'd get rich. he'd use sweatshops if he had to.

    then along came a new shoe. plain. simple. cheap. fair.
    designed for only one thing: kicking phil's ass.

    the unswoosher

    $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

    For years, Nike was the undisputed champion of logo culture,
    its swoosh an instant symbol of global cool.

    Today, Phil Knight's Nike is a fading empire, badly hurt by
    years of "brand damage" as activists and culture jammers
    fought back against mindfuck marketing and dirty sweatshop labor.

    Now a final challenge. We take on Phil at his own game - and win.
    We turn the shoes we wear into a counterbranding game. The swoosh
    versus the anti-swoosh. Which side are you on?

    Adbusters has been doing R&D for more than a year, and guess what?
    Making a shoe - a good shoe - isn't exactly rocket science.
    With a network of supporters, we're getting ready to launch the
    blackSpot sneaker, the world's first grassroots anti-brand.
    You can help launch the blackSpot revolution.

    THE BIG QUESTION:

    Is it possible to take Phil Knight's billion-dollar
    marketing momentum and, in a quick judo-like move, slap
    him onto the mat with the power of his own PR thrust?

    OUR KICK-ASS MARKETING STRATEGY >> http://blackspotsneaker.org/02/

    $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

















    $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

    buy

    sell

    invest in

    support

    join the

    Make a straight donation... it's a worthy cause
    with the potential to set an historic precedent
    that could be repeated in other industries and
    usher in more grass roots version of capitalism
    in which megacorps do not control every area of
    our children's lives.

    https://www.groundspring.org/donate/index.cfm?ID=2217-0%7C742-0

    $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$



















    Mustafa bin Laden
    It might improve absolutely, unless Waleed explains forks on Shah's wrinkle.
     
    Mustafa bin Laden, Sep 16, 2003
    #1
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