from: http://hondanews.com/CatID2000?mid=2005011134388&mime=asc\n\nRemarks by Takeo Fukui - 2005 NAIAS Auto Show\n\nDetroit 01/11/2005 -\- Good morning everyone. Thank you for joining Honda\nagain today.\n\nHonda is at its best, when we are creating new value for our customers.\nWe achieve this when Honda associates take initiative ...by setting\nimpossible targets ... and then create new technologies to achieve them.\nThe value of this initiative can be seen in our newest efforts to\nadvance safety and the environment ... even as we maintain our passion\nfor fun-to-drive products.\n\nWhen I joined Honda 35 years ago ... we were heading in a challenging\nnew direction ... to create clean engine technology. I clearly remember\nthat our entire team took initiative ... focused on the goal of leaving\n"blue skies for our children." The result was the cleanest internal\ncombustion engine in the history of the industry. Today, these words\nremain powerful and clear within Honda. Importantly ... this is not a\nsingle mission. It includes a commitment both to reduce emissions ...\nand improve fuel economy. And to introduce the most advanced technology\nacross our entire lineup ... not just one or two models.\n\nThis fall, we will begin launching an all-new Civic. This will be the\n8th generation Civic ... with total global production now approximately\n16 million units. And it remains a benchmark among compact cars. In\norder to exceed these global customer expectations, the next generation\nglobal Civic lineup will include 2-, 3-, 4- and 5-door models. It will\nbe produced in all six of Honda's regional operations.\n\nThe concept for the new Civic will focus on emotion and a fun-to-drive\nspirit. I am excited about the ability of the new Civic lineup to meet\nthe needs of people who love to drive. To achieve this direction ... we\nhave designed a completely new engine and body.\n\nIn fact ... Civic will offer four advanced powerplants in its first year\non the market. This is an industry first. The new Civic will have\nHonda's latest i-VTEC engine ... with new technology that achieves even\nhigher fuel economy and low emissions. This means every Honda and Acura\nsold in the U.S. will have a next generation engine. We also will\nintroduce the Civic Diesel in Europe with Honda's award-winning diesel\nengine. The natural gas Civic is the cleanest internal combustion engine\nin the world and will continue to be made in Ohio. And a new Civic\nHybrid will have a hybrid system with significantly higher fuel economy\nand performance.\n\nHonda is the first automaker to offer three different hybrid models ...\nincluding two of the industry's top selling models. And we are advancing\nthis technology for future expansion. But we believe the effort to\nimprove fuel economy should not be limited only to hybrids. We also have\nintroduced Variable Cylinder Management technology to the Honda Odyssey\nand Accord Hybrid. This technology has achieved the optimal balance\nbetween high performance and superior fuel economy during highway\ndriving. This fall, we will add this cylinder cut technology to the\nHonda Pilot. This means we are adding this technology to our top selling\nV-6 light truck models. And we have made a major commitment for the\nfuture ... with an all-new research facility in Japan. This facility is\nfocused on achieving the ultimate in fuel efficiency through internal\ncombustion engine technology.\n\nWe also continue to advance fuel cell vehicle technology. We have 11\nfuel cell vehicles in the U.S. ... in the hands of customers now ...\nincluding the state of New York. This year ... we will achieve another\nworld's first. We plan to put the FCX in the hands of an individual\ncustomer for the first time in history. This is just a first step ...\nbut it demonstrates that Honda's fuel cell technology is ready for real\nworld use.\n\nBut we haven't stopped with development of a vehicle. Honda associates\nare taking initiative to develop a fueling infrastructure. This includes\na home refueling unit that produces hydrogen from natural gas. By\ntesting this device in New York ... together with the Honda FCX ...\nHonda is taking a comprehensive approach to advance both the vehicle and\na hydrogen-based transportation system. We believe this technology will\nbe a primary fuel source in the future.\n\nThe strategy of applying advanced technology across our entire lineup\n.... that has been so important to Honda's environmental leadership ...\nwe are applying to the area of safety as well. We call our commitment\n"Safety for Everyone" ... because we believe everyone has the right to\nsafety no matter how much they pay for their vehicle ... or the size of\nthat vehicle. To achieve this ... we have created new safety\ntechnologies ... that will be standard equipment on virtually every\nHonda and Acura vehicle in North America.\n\nHonda engineers developed collision compatibility technology that makes\nour customers safer ... and makes our cars and trucks less aggressive to\npeople riding in other vehicles. It also includes pedestrian safety\ntechnology ... now on more than two million of our vehicles on American\nroads.\nNow ... we are introducing another new safety technology in America. Our\nAcura brand is a technology leader in so many areas. This fall, the\nAcura RL will introduce the world's most advanced Collision Mitigation\nBrake System. This system uses millimeter wave radar ... to detect a\ncollision before it happens ... it alerts the driver ... and applies\nbraking force if a collision cannot be avoided. It is natural for Acura\nto lead the industry in this advanced technology.\n\nHowever ... safety is not only for performance luxury sedans. The Honda\nAccord is the only midsize car to offer all of these standard features\nyou see here ... including side curtain air bags. The next generation\nCivic in the U.S. will introduce this same standard safety equipment to\nthe compact segment.\n\nFinally ... an important area where the initiative of Honda people\ncreates new value is in the challenge of racing. Racing is not a mandate\nof our company. It is the spirit of Honda people. Through their efforts,\nlast year, Honda won 14 races to earn the IndyCar Triple Crown. This\nyear ... we plan to take the checkered flag in Formula-1 racing as well.\nIn Formula-1, we have been challenging not only to develop the engine\n.... but also the chassis. This is a big challenge ... but it is helping\nHonda advance our technology ... and also our people.\n\nBy having this kind of fun as a company ... by continuing our commitment\nto "blue skies for our children" ... by offering Safety for Everyone ...\nand by advancing products that are fun-to-drive... Honda will not only\nmeet the needs of our customers ... we will achieve our goal of being a\ncompany that society wants to exist. Thank you for your attention. And\nhave a good year.