Honda delays Civic redesign

Discussion in 'Civic' started by C. E. White, May 17, 2010.

  1. C. E. White

    C. E. White Guest

    Honda delays Civic redesign
    Mark Rechtin
    Automotive News -- May 17, 2010 - 12:01 am ET

    LOS ANGELES -- Honda's redesigned Civic will not arrive until 2011,
    well past the typical five-year product cadence that would have landed
    the next-generation subcompact in dealer showrooms this fall.

    Changing market conditions and tougher fuel economy and emissions
    regulations affected the development of the upcoming Civic, John
    Mendel, American Honda Motor Co.'s executive vice president, said in
    an interview.

    Mendel said the next Civic would come next year, although he declined
    to give a specific month. The current Civic debuted in September 2005.

    "In general, we are not changing cycles," he said. "We change vehicles
    as need be. The ability to do something based on more current
    information is better than waiting a full model cycle. Some of that is
    being able to have the opportunity to change [based on] what you see
    happening in the marketplace."

    At the Tokyo auto show last October, Honda Motor Co. COO Tsuneo Tanai
    said the redesign had been altered midstream. The next Civic was
    planned to be larger than the current model. But its exterior has been
    resized closer to the current one, Tanai said.

    The Civic sells about 1 million cars a year globally, with the United
    States accounting for about one-third of that.

    Despite the delay, the Civic-based CR-V crossover is expected to stick
    to a five-year cycle. The current CR-V debuted in the fall of 2006;
    the redesign will arrive next year, Mendel said.

    This would not be the first time a major Japanese carmaker has
    extended the life cycle of a core model. Toyota delayed the scheduled
    2007 redesign of its U.S.-edition Corolla compact by a year because
    engineering resources were spread too thin. Although incentive
    spending increased in that final year, Corolla sales remained strong,
    and Toyota judged the decision to have been a good one.

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    C. E. White, May 17, 2010
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